BECCA Light Gleam

Art direction concept & digital design.

The Light Gleam liquid eyeshadow collection features a variety of shades that provide a shimmery and luminous finish. The concept takes inspiration from the captivating beauty of the galaxy. Each shade within the collection is carefully crafted to evoke the mesmerizing and ethereal qualities of celestial elements, featuring fun names like Golden Hour, Red Star and Refract.

Art Direction Concept: Jenny Huang
Art Director: Malaea Relampagos
Photographers: Robin Liu (model), Allison Pecca (product)
Retouching: Jessica Gaber

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e.l.f. Beauty, Art Direction